Cookie Policy

Nothing beyond what is strictly necessary is stored unless you agree to it. Google Analytics is not loaded at all until you opt in, and if you reject, close or ignore the cookie banner, no analytics cookies are set and the site behaves exactly as it would if you had accepted.

The banner gives you three equal choices: Accept all, Reject non essential and Manage preferences. In Manage preferences, Analytics is switched off until you switch it on. You can change your choice whenever you like using the Cookie settings link at the foot of every page.

These are set without asking, because the site cannot record your cookie choice without them. They are permitted under the ePrivacy Regulations without consent.

1. hef_consent Stored by us, in your browser's local storage rather than as a cookie. Records whether you allowed analytics, when you chose, how you chose, and which version of this notice you saw. Kept for six months, then you are asked again. If you close the banner without choosing, a note is kept for the rest of your visit only, so the banner does not reappear on every page. That note is never treated as agreement.

We use Google Analytics 4 to understand which pages you read and how you arrived. It is not used to identify you, and we do not use advertising or personalisation cookies anywhere on this site.

1. _ga Set by Google. Distinguishes one visitor from another so that visits can be counted. Lasts up to two years.
2. _ga_71445LY2PW Set by Google. Keeps track of the current session. Lasts up to two years.

These are set only after you choose Accept all, or switch Analytics on in Manage preferences and save. Until then the Google tag is not loaded on the page at all, so no request is made to Google and no analytics cookie is written.

Google Analytics data is processed by Google Ireland Limited, and may be transferred outside the European Economic Area. Google relies on the European Commission's Standard Contractual Clauses and its certification under the EU to US Data Privacy Framework for those transfers.

Your IP address is not stored by Google Analytics 4. It is used to derive an approximate location and then discarded.

You can read how Google handles this at policies.google.com/technologies/partner-sites.

Use the Cookie settings link, in the footer of every page. Withdrawing is exactly as easy as agreeing was, which is what the law requires.

If you switch Analytics off after having allowed it, collection stops straight away on the page you are on, and the Google Analytics cookies we set on your device are removed.

You can also clear cookies through your browser at any time, and most browsers let you block them entirely.

Under the General Data Protection Regulation you have the right to access the data held about you, to have it corrected or erased, to restrict or object to how it is used, and to receive a copy of it.

To exercise any of those, email info@hyperendurancefitness.com.

If you are not satisfied with how we handle a request, you have the right to complain to the Data Protection Commission at dataprotection.ie.